Saturday 20 August 2016

2 Easy Ways To Earn Money Online With Email Marketing




The concept of e-mailmarketing has made it easy to earn money online.

It is a normal practice among businesses to send email to their prospective customers. What appears to be a normal thing is actually nothing but a business strategy. This strategy is better known as email marketing.

The purpose for which these emails are sent can be of varied nature. For instance, the technique is employed to create brand awareness among customers/clients. This is basically carried via transmission of advertisements. Similarly, this is adopted to solicit sales or to get donations as well.

The email in question can be sent to existent customers. Likewise, it can also be done through sales email lists. At times, this method is preferred by businesses to persuade their existing customers to buy a certain service or product.

There are two different kinds of email marketing which in turn has made it easy to earn money online.

Direct Email

In Direct Email the communication is done with promotional message and it is presented via the email. For example, as a business owner you can inform your customers about a catalogue of products. Similarly, you can also provide information about a new special offer.

To make your email marketing campaign a big success, the Email addresses are known in advance. It helps you to send direct promotional messages in a smoother manner. In case you are not in possession of such email addresses, you can always rent them from service providers.

Transactional Email

This is a special type of email as it is developed on the basis of customer feedback and reaction towards a particular business. In Transactional Emailemail is sent to a customer after obtaining consent from the customer. The messages that are usually sent to customers are of many kinds – basket messages, reorder emails, order confirmation emails, order or purchase confirmation emails, etc.

Remember – this kind of email is never sent without the customer’s approval to receive the same. On the contrary, these emails are sent in response to a certain action taken by the customer. Normally, transactional email option helps a business module to keep their customers engaged. Additionally, it helps in building an email relationship with their esteemed customers for a longer period.


Different Ways Of Using Email Marketing Effectively

There are several ways of doing this kind of marketing. The following are the most popular alternatives:


● Personalised Emails With Or Without Recipient’s Name – The practice of using ‘dear madam’ or ‘dear sir’ is not followed here. Instead, an email is sent acknowledging the customer’s purchase history, for instance.


● Professional Use Of Subject Line – Using less than 70 characters in the subject line is considered by unprofessional in modern business parlance. On the other hand, use of 70 or more character in the subject line is a healthy practice. This is partly because it motivates and engages your readers to go through the content.

Do Your Homework

Have prior knowledge about email marketing.You can always do email marketing courses to acquaint yourself with the entire process.  These are designed by experts of the industry. It will help you to carry on the marketing work effortlessly. 

Remember - marketing is all about how you can impress your target audience. " The First Impression Is The Best Impression". It is absolutely applicable to this kind of marketing.

The best way to achieve this objective is to make your marketing material more attractive. Even I tried using available resources on the internet. It has enabled me to deliver interactive and eye-catching emails. You can employ this technique to witness good response to your marketing campaign. 

Make sure to convey details about your website. It will enable your prospective customers to gather requisite information. Have a feature-rich and well designed website. The hosting package you select ought to be appropriate so that it can handle the traffic. Therefore, I select a service provider in this manner to earn money online.



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