The concept of e-mailmarketing has made it easy to earn money online.
It is a normal
practice among businesses to send email to their prospective customers. What
appears to be a normal thing is actually nothing but a business strategy. This
strategy is better known as email marketing.
The purpose for which
these emails are sent can be of varied nature. For instance, the technique is
employed to create brand awareness among customers/clients. This is basically
carried via transmission of advertisements. Similarly, this is adopted to solicit
sales or to get donations as well.
The email in question
can be sent to existent customers. Likewise, it can also be done through sales
email lists. At times, this method is preferred by businesses to persuade their
existing customers to buy a certain service or product.
There are two
different kinds of email marketing which in turn has made it easy to earn
money online.
Direct Email
In Direct Email, the
communication is done with promotional message and it is presented via the
email. For example, as a business owner you can inform your customers about
a catalogue of products. Similarly, you can also provide information
about a new special offer.
To make your email
marketing campaign a big success, the Email addresses are known in advance. It
helps you to send direct promotional messages in a smoother manner. In case you
are not in possession of such email addresses, you can always rent them from
service providers.
Transactional Email
This is a special type
of email as it is developed on the basis of customer feedback and reaction
towards a particular business. In Transactional Email, email is sent to a customer after
obtaining consent from the customer. The messages that are usually sent to
customers are of many kinds – basket messages, reorder emails, order
confirmation emails, order or purchase confirmation emails, etc.
Remember – this kind
of email is never sent without the customer’s approval to receive the same. On
the contrary, these emails are sent in response to a certain action taken by
the customer. Normally, transactional email option helps a business module to
keep their customers engaged. Additionally, it helps in building an email
relationship with their esteemed customers for a longer period.
Different Ways Of
Using Email Marketing Effectively
There are several ways
of doing this kind of marketing. The following are the most popular
alternatives:
● Personalised Emails
With Or Without Recipient’s Name – The practice of using ‘dear madam’ or
‘dear sir’ is not followed here. Instead, an email is sent acknowledging the
customer’s purchase history, for instance.
● Professional Use Of
Subject Line – Using less than 70 characters in the subject line is considered
by unprofessional in modern business parlance. On the other hand, use of 70 or
more character in the subject line is a healthy practice. This is partly
because it motivates and engages your readers to go through the content.
Do Your Homework
Have prior knowledge about email marketing.You can always do email
marketing courses to acquaint yourself with the entire process. These are
designed by experts of the industry. It will help you to carry on the marketing
work effortlessly.
Remember - marketing is all about how you can impress your target audience. " The First Impression Is The Best Impression". It is absolutely applicable to this kind of marketing.
The best way to achieve this objective is to make your marketing material more attractive. Even I tried using available resources on the internet. It has enabled me to deliver interactive and eye-catching emails. You can employ this technique to witness good response to your marketing campaign.
Make sure to convey details about your website. It will enable your prospective customers to gather requisite information. Have a feature-rich and well designed website. The hosting package you select ought to be appropriate so that it can handle the traffic. Therefore, I select a service provider in this manner to earn money online.
